Daring Fireball: Apple Needs a Nikon
The point being that much of what gets chalked up as devotion to/obsession with Apple is, in fact, devotion to/obsession with great design, and there’s an utter dearth of rival PC or handheld gadget makers that value design as Apple does.
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It’s not just us - technology-design obsessed consumers - who would benefit from at least one company stepping up and competing against Apple on Apple’s own ground. Apple would too, in that competition would push them to do even better, and act as a preventative against hubris.