Solarise Lampshade / Pu Tai

Wieden + Kennedy London have designed this year’s Christmas lights in Regent Street in collaboration with lighting specialists UVA. Called ‘Unity’, the installation is interactive and responds to the volume of shoppers on the street, the weather and the time of the day. It visualises all these inputs in realtime, using the entire length of the street.

Ingenious ad marketing Viagra in a conservative market like Saudi Arabia (via Gems Sty)